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TCL DESIGN

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As times evolve, televisions have transformed into symbols of "home," representing collective memories and a longing for the carefree days of childhood. Today, TVs are no longer seen as mere "large black appliances" but are increasingly considered integral to the home environment. When a TV embodies the meaning of "home," its entire design language must serve this purpose.

Since 2020, TCL has been dedicated to creating products that seamlessly integrate into users' living spaces. Through refined design and exceptional user experiences, they elevate home environments with a sense of ceremony and exclusivity. This is the essence of flagship TV design.
 

As times evolve, televisions have transformed into symbols of "home," representing collective memories and a longing for the carefree days of childhood. Today, TVs are no longer seen as mere "large black appliances" but are increasingly considered integral to the home environment. When a TV embodies the meaning of "home," its entire design language must serve this purpose.

Since 2020, TCL has been dedicated to creating products that seamlessly integrate into users' living spaces. Through refined design and exceptional user experiences, they elevate home environments with a sense of ceremony and exclusivity. This is the essence of flagship TV design.
 

 

Unified Design Language


The TCL X11K flagship TV is built on the "Extended One Design" philosophy, emphasizing a harmonious aesthetic through design consistency and structural integrity. For instance, the 85-inch model is only 24.9mm thick, with a uniform form that creates a seamless connection between the screen's edges and the wall, enhancing the sense of unity.
 

 

Unified Design Language


The TCL X11K flagship TV is built on the "Extended One Design" philosophy, emphasizing a harmonious aesthetic through design consistency and structural integrity. For instance, the 85-inch model is only 24.9mm thick, with a uniform form that creates a seamless connection between the screen's edges and the wall, enhancing the sense of unity.

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Perfect Harmony of Sound and Picture


The dual-layer design encapsulates the pursuit of excellence in both visuals and sound, achieving a unified sensory experience. This integration of audio and visuals lies at the heart of the X11K's design philosophy, delivering an unmatched immersive experience.

Perfect Harmony of Sound and Picture

The dual-layer design encapsulates the pursuit of excellence in both visuals and sound, achieving a unified sensory experience. This integration of audio and visuals lies at the heart of the X11K's design philosophy, delivering an unmatched immersive experience.

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Refined Simplicity


Unlike minimalism, refined simplicity focuses not on elimination but on achieving the optimal combination of form, materials, functionality, and user experience within a compact design.

 

 

Refined Simplicity


Unlike minimalism, refined simplicity focuses not on elimination but on achieving the optimal combination of form, materials, functionality, and user experience within a compact design.
 

Pure Immersion


The X11K features an ultra-thin bezel and eliminates unnecessary decorative elements, minimizing visual distractions. This design ensures users enjoy an unparalleled immersive viewing experience.

Despite its slim profile, the X11K create a surround sound system that offers a rich, multidimensional sound experience.

Pure Immersion

The X11K features an ultra-thin bezel and eliminates unnecessary decorative elements, minimizing visual distractions. This design ensures users enjoy an unparalleled immersive viewing experience.

Despite its slim profile, the X11K create a surround sound system that offers a rich, multidimensional sound experience.

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When you see Audio by Bang & Olufsen, it's a promise of clarity, depth and immersion.
And that every note of the sound experience has been tuned and tested until it's worthy of the Bang & Olufsen name.
 

 

When you see Audio by Bang & Olufsen, it's a promise of clarity, depth and immersion. And that every note of the sound experience has been tuned and tested until it's worthy of the Bang & Olufsen name.
 


On the back of X11K TV, the design visualized QD-MiniLED technology as "astrolabe grid", combined with sound, heat dissipation performance, material characteristics, and finally presented a delicate and varied visual effect. With the change of viewing Angle, subtle light and shadow flow occurs on the textured surface, which has a sense of star-shifting ceremony, elegant and exquisite.


On the back of X11K TV, the design visualized QD-MiniLED technology as "astrolabe grid", combined with sound, heat dissipation performance, material characteristics, and finally presented a delicate and varied visual effect. With the change of viewing Angle, subtle light and shadow flow occurs on the textured surface, which has a sense of star-shifting ceremony, elegant and exquisite.

Time-Tested Originality and Authenticity


'Audio by Bang & Olufsen' for X11K is the result of an acoustic process that goes beyond the final tuning of the product. When you see Audio by Bang & Olufsen, it's a promise.

Time-Tested Originality and Authenticity

'Audio by Bang & Olufsen' for X11K is the result of an acoustic process that goes beyond the final tuning of the product. When you see Audio by Bang & Olufsen, it's a promise.

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Galaxy Shadow Blue


The frame and subwoofers of the X11K are inspired by the shadows of starlight in the night sky, evoking the mysteries of the galaxy. Under daylight, the colors shimmer like a starry night, while in the stillness of night, they blend harmoniously into their surroundings.

Galaxy Shadow Blue

The frame and subwoofers of the X11K are inspired by the shadows of starlight in the night sky, evoking the mysteries of the galaxy. Under daylight, the colors shimmer like a starry night, while in the stillness of night, they blend harmoniously into their surroundings.

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Balancing Technology And Aesthetics


Technologically, TCL is pushing the boundaries of "ultimate sound and picture quality" with industry-leading innovations, such as X11K's MiniLED backlight, featuring an unprecedented 10,000+ dimming zones.

Aesthetically, the design bridges the cold, cutting-edge feel of technology with practical, user-centric details. For example, the X11K's back panel transforms QD-MiniLED technology into a "star map pattern," combining sound, heat dissipation, and material characteristics for a visually dynamic effect. The textured surface shifts subtly with changing angles, creating a celestial elegance.

 

Balancing Technology And Aesthetics


Technologically, TCL is pushing the boundaries of "ultimate sound and picture quality" with industry-leading innovations, such as X11K's MiniLED backlight, featuring an unprecedented 10,000+ dimming zones.

Aesthetically, the design bridges the cold, cutting-edge feel of technology with practical, user-centric details. For example, the X11K's back panel transforms QD-MiniLED technology into a "star map pattern," combining sound, heat dissipation, and material characteristics for a visually dynamic effect. The textured surface shifts subtly with changing angles, creating a celestial elegance.

Thoughtful Design for Families


Simplicity powered by intelligence, beauty balanced with purpose.
True home integration starts by considering family living scenarios and creating thoughtful, intuitive experiences.
 

Designed for your family


Simplicity powered by intelligence, beauty balanced with purpose. True home integration starts by considering family living scenarios and creating thoughtful, intuitive experiences.

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Adjustable Stand Design

Traditional fixed stands limit compatibility with various TV cabinet sizes, leading to poor aesthetics or unstable installations. The X11K's adjustable stand design allows users to customize the height and placement to match their preferences and furniture, providing a personalized and stable setup for optimal viewing comfort.
 

Adjustable Stand Design

The traditional fixed base can only adapt to a specific size of the TV cabinet, limiting the user's range of choices, and is likely to lead to improper installation, instability or unaesthetic situations. In addition, the fixed height of the base also limits the user's space for other devices. The X11K's adjustable TV base design allows users to flexibly adjust according to the size of the TV cabinet and personal preferences, providing a personalized experience. With easy operation and stable construction, the user can easily adjust the position and height of the base for the best viewing effect and comfort.
 

User-Friendly Connectivity


With thinner TVs, rear ports can become hard to access, especially when wall-mounted. The X11K includes a conveniently placed USB port on the lower side for easy connection to external devices.

User-Friendly Connectivity

With thinner TVs, rear ports can become hard to access, especially when wall-mounted. The X11K includes a conveniently placed USB port on the lower side for easy connection to external devices.

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Cable Management System


Managing multiple device connections often leads to clutter, signal interference, and cable wear. The X11K solves this with a dedicated cable organization system that separates power cords from other cables, keeping the TV's back neat and interference-free.

Cable Management System

Managing multiple device connections often leads to clutter, signal interference, and cable wear. The X11K solves this with a dedicated cable organization system that separates power cords from other cables, keeping the TV's back neat and interference-free.

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Sustainability in Design


True leaders in any industry adopt a long-term perspective.
This means staying true to ideals, avoiding short-term market compromises, and constantly innovating.

 

 

Sustainability in Design

True leaders in any industry adopt a long-term perspective. This means staying true to ideals, avoiding short-term market compromises, and constantly innovating.


The X11K prioritizes recyclable and renewable materials, reduces coating applications, minimizes damage risks, and simplifies disassembly. By focusing on streamlined and durable design, TCL aims to reduce reliance on natural resources and mitigate environmental impact.
 

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This flagship TV redefines the role of technology in homes, delivering a perfect blend of innovation, elegance, and purpose.
 

This flagship TV redefines the role of technology in homes, delivering a perfect blend of innovation, elegance, and purpose.
 


TCL's Design Legacy


For over 30 years, TCL has built a rich design heritage through relentless innovation. Excellent design is the lifeblood of a vibrant brand. Knowing what to "embrace" and what to "let go" defines the design philosophy—deciding what to create and what to leave behind.
 

TCL's Design Legacy

For over 30 years, TCL has built a rich design heritage through relentless innovation. Excellent design is the lifeblood of a vibrant brand. Knowing what to "embrace" and what to "let go" defines the design philosophy—deciding what to create and what to leave behind.
 

 

TCL X11K Series won the 2024 iF Design Award.

 

TCL X11K Series won the 2024 Red Dot Design Award in the Product Design category.

 

TCL X11K Series won the 2024 IDEA Design Award.

 


TCL X11K Series won the 2024 iF Design Award.

 

TCL X11K Series won the 2024 Red Dot Design Award in the Product Design category.

 

TCL X11K Series won the 2024 IDEA Design Award.

 

Buy now:

 

Buy now:

 

 

Learn more:

 

Learn more:

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