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TCL DESIGN

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Redefining the Warmth of Technology


In a digital era where efficiency is paramount, we believe that technology should not merely serve as a cold, impersonal tool but rather as a vessel for life's inspiration. Born from an unwavering dedication to geometric aesthetics and engineering wisdom, PlayCube masterfully reinterprets the design language of projectors through ingenious conceptualization. It artfully blends meticulous craftsmanship with dynamic artistry, transforming every interplay of light and shadow into a silent, creative dialogue between people and space—delivering a warm and captivating new experience.

Redefining the Warmth of Technology

In a digital era where efficiency is paramount, we believe that technology should not merely serve as a cold, impersonal tool but rather as a vessel for life's inspiration. Born from an unwavering dedication to geometric aesthetics and engineering wisdom, PlayCube masterfully reinterprets the design language of projectors through ingenious conceptualization. It artfully blends meticulous craftsmanship with dynamic artistry, transforming every interplay of light and shadow into a silent, creative dialogue between people and space—delivering a warm and captivating new experience.

 

Cube

The Ultimate Exploration of the Cube

Research has found that these types of projectors often face the dilemma of combining a compact size with high picture quality. We have deeply reconsidered the product’s form and ultimately discovered the optimal solution—"Square." The cubic design maximizes internal volume while minimizing overall bulk, achieving a perfect balance between a small footprint and high image quality.

 

Cube
The Ultimate Exploration of the Cube

Research has found that these types of projectors often face the dilemma of combining a compact size with high picture quality. We have deeply reconsidered the product’s form and ultimately discovered the optimal solution—"Square." The cubic design maximizes internal volume while minimizing overall bulk, achieving a perfect balance between a small footprint and high image quality.

 

PlayCube

Heart-Stirring | Whimsical | Resonant

While pursuing geometric aesthetics, we place a premium on intuitive user experience. To infuse this geometric elegance with emotional warmth, the inspiration for "Magic Cube" naturally emerged. PlayCube breaks free from the constraints of traditional mounts by separating the main unit and the audio module into two agile cubes. With its unique rotating mechanism, each cube stands freely on any tabletop; every clever interlocking not only delivers precise, smooth angle adjustments but also offers an intuitive, natural control delight that leaves users with endless avenues for exploration.

This innovative fusion of geometric form and mechanical structure transforms the tech product into a "playfully engaging art installation."

 

PlayCube
Heart-Stirring | Whimsical | Resonant

While pursuing geometric aesthetics, we place a premium on intuitive user experience. To infuse this geometric elegance with emotional warmth, the inspiration for "Magic Cube" naturally emerged. PlayCube breaks free from the constraints of traditional mounts by separating the main unit and the audio module into two agile cubes. With its unique rotating mechanism, each cube stands freely on any tabletop; every clever interlocking not only delivers precise, smooth angle adjustments but also offers an intuitive, natural control delight that leaves users with endless avenues for exploration.

This innovative fusion of geometric form and mechanical structure transforms the tech product into a "playfully engaging art installation."

 

Inspire Nature Aesthetics


PlayCube's color inspiration is derived from the deep green found in nature—both steady and full of life. In a camping environment, this deep green not only blends seamlessly with nature, but also, as night falls, evokes a unique calmness and warmth. Designed specifically for camping projection, it creates a perfect harmony between the outdoor setting and the product.

 

Inspire Nature Aesthetics

PlayCube's color inspiration is derived from the deep green found in nature—both steady and full of life. In a camping environment, this deep green not only blends seamlessly with nature, but also, as night falls, evokes a unique calmness and warmth. Designed specifically for camping projection, it creates a perfect harmony between the outdoor setting and the product.

 

360° Surround Sound


A powerful 5W speaker system is equipped with Dolby Digital Plus surround sound audio technology, precisely reproducing an authentic soundstage and deep spatial effects. It excels particularly in delivering clear dialogue, dynamic music levels, and exceptional clarity.

Leveraging advanced digital signal processing and a 360° omnidirectional surround sound design, even its compact form can layer robust bass with crystalline treble, creating an immersive full-frequency experience. Additionally, the built-in EQ sound modes have been optimized for streaming media, music, and live sports events, ensuring that every detail is rendered with precise dynamism and providing an all-encompassing audiovisual feast.

 

360° Surround Sound

A powerful 5W speaker system is equipped with Dolby Digital Plus surround sound audio technology, precisely reproducing an authentic soundstage and deep spatial effects. It excels particularly in delivering clear dialogue, dynamic music levels, and exceptional clarity.

Leveraging advanced digital signal processing and a 360° omnidirectional surround sound design, even its compact form can layer robust bass with crystalline treble, creating an immersive full-frequency experience. Additionally, the built-in EQ sound modes have been optimized for streaming media, music, and live sports events, ensuring that every detail is rendered with precise dynamism and providing an all-encompassing audiovisual feast.

Fabric's Sensory Narrative

When sound is draped in the warmth of fabric, every vibration feels like a private whisper.

Sound is not merely transmitted information—it is an artistic expression imbued with emotional warmth. The device is enveloped in outdoor waterproof speaker fabric that has undergone rigorous acoustic testing, offering a comfortable and gentle texture. Not only does it effectively repel environmental disturbances, but it also seamlessly integrates into various settings, endowing sound with a vivid and heartwarming tactile quality. Additionally, it is crafted from eco-friendly recycled materials, embodying sustainable development principles. While ensuring outstanding performance, it also injects a touch of warmth into green living.

Fabric's Sensory Narrative

When sound is draped in the warmth of fabric, every vibration feels like a private whisper.

Sound is not merely transmitted information—it is an artistic expression imbued with emotional warmth. The device is enveloped in outdoor waterproof speaker fabric that has undergone rigorous acoustic testing, offering a comfortable and gentle texture. Not only does it effectively repel environmental disturbances, but it also seamlessly integrates into various settings, endowing sound with a vivid and heartwarming tactile quality. Additionally, it is crafted from eco-friendly recycled materials, embodying sustainable development principles. While ensuring outstanding  performance, it also injects a touch of warmth into green living.

Absolute Purity of Light and Shadow

PlayCube achieves a high brightness output of 750 ISO lumens, ensuring excellent image quality in any environment. The lens is fitted with three layers of nano-coated optical glass with a light transmittance of up to 98%. Combined with a self-developed optical path compensation algorithm, it enables 1080P images to be projected through a miniature lens with zero distortion. When light passes through this meticulously polished optical glass, the projected images exhibit natural, pure, and precisely rendered light and shadow effects.

Absolute Purity of Light and Shadow

PlayCube achieves a high brightness output of 750 ISO lumens, ensuring excellent image quality in any environment. The lens is fitted with three layers of nano-coated optical glass with a light transmittance of up to 98%. Combined with a self-developed optical path compensation algorithm, it enables 1080P images to be projected through a miniature lens with zero distortion. When light passes through this meticulously polished optical glass, the projected images exhibit natural, pure, and precisely rendered light and shadow effects.

The Tactile Narrative of Details

The grille texture design of the device body delivers exceptional thermal performance, while the surface employs a cutting-edge 3D hot-stamping process to render an elegant dual-tone effect. This not only softens the inherent coldness of a mechanical structure but also transforms practical functionality into a gentle, refined tactile art, enhancing the product’s premium feel from every angle. Every meticulously refined detail seems to imbue each touch with its own unique warmth, allowing engineering and aesthetics to quietly dance at your fingertips.

The Tactile Narrative of Details

The grille texture design of the device body delivers exceptional thermal performance, while the surface employs a cutting-edge 3D hot-stamping process to render an elegant dual-tone effect. This not only softens the inherent coldness of a mechanical structure but also transforms practical functionality into a gentle, refined tactile art, enhancing the product’s premium feel from every angle. Every meticulously refined detail seems to imbue each touch with its own unique warmth, allowing engineering and aesthetics to quietly dance at your fingertips.

 

Real-time, Seamless Image Correction


Utilizing advanced real-time correction technology, the projector can automatically complete focusing and keystone correction within just one second, ensuring the image is precisely restored to clear sharpness. Unlike traditional modes, which display focusing and keystone patterns and require a waiting time of over 10 seconds, this technology operates completely seamlessly, without any manual intervention, efficiently eliminating environmental interference. This dramatically enhances the user experience and operational efficiency, delivering a smooth, lag-free, cinema-grade visual feast.

 

Real-time, Seamless Image Correction

Utilizing advanced real-time correction technology, the projector can automatically complete focusing and keystone correction within just one second, ensuring the image is precisely restored to clear sharpness. Unlike traditional modes, which display focusing and keystone patterns and require a waiting time of over 10 seconds, this technology operates completely seamlessly, without any manual intervention, efficiently eliminating environmental interference. This dramatically enhances the user experience and operational efficiency, delivering a smooth, lag-free, cinema-grade visual feast.

形状结合

 

All-in-One Streaming Media Platform


Equipped with the Google TV system, PlayCube is not merely a projection device but an intelligent platform that integrates major streaming media services. Its deeply optimized software architecture, combined with an intuitive and user-friendly interface, allows users to effortlessly access an extensive array of movies, TV series, sports events, and more online content. Whether in a home theater, outdoor camping, or a business conference, Google TV infuses the device with a continuous surge of digital entertainment energy, instantly transforming any space into an exciting mobile cinema.

 

All-in-One Streaming Media Platform

Equipped with the Google TV system, PlayCube is not merely a projection device but an intelligent platform that integrates major streaming media services. Its deeply optimized software architecture, combined with an intuitive and user-friendly interface, allows users to effortlessly access an extensive array of movies, TV series, sports events, and more online content. Whether in a home theater, outdoor camping, or a business conference, Google TV infuses the device with a continuous surge of digital entertainment energy, instantly transforming any space into an exciting mobile cinema.

Green Packaging Design

Our packaging solution is rooted in environmental sustainability, using renewable materials such as high-quality FSC® certified kraft paper and soybean inks. Through advanced printing and production processes, we strive to minimize environmental impact to the maximum extent, embodying a sustainable packaging philosophy that perfectly fuses modern aesthetics with practicality.

Green Packaging Design

Our packaging solution is rooted in environmental sustainability, using renewable materials such as high-quality FSC® certified kraft paper and soybean inks. Through advanced printing and production processes, we strive to minimize environmental impact to the maximum extent, embodying a sustainable packaging philosophy that perfectly fuses modern aesthetics with practicality.

image

PlayCube's Boundaries, Defined by Your Imagination


PlayCube is not a traditional projector; it is an experiment in the symbiosis of rationality and sensibility. It exists in an extremely minimalist form, yet it can transform any corner into a vibrant screen. It defies conventional definitions by radiating endless possibilities with every interaction. When two cubes gently rotate on the tabletop, the interplay of light and shadow on the wall begins to dance—this is a poem co-created by engineers and designers, as well as an invitation for technology and life to join in a shared dance.

Returning to the core of design and exploring the emotional connection between technology and humanity, PlayCube reinterprets the bonds of space, time, and emotion, urging everyone to break free from conventional frameworks and continuously explore the limitless possibilities of future living through the dynamic interplay of light, shadow, and sound.

PlayCube's Boundaries, Defined by Your Imagination

PlayCube is not a traditional projector; it is an experiment in the symbiosis of rationality and sensibility. It exists in an extremely minimalist form, yet it can transform any corner into a vibrant screen. It defies conventional definitions by radiating endless possibilities with every interaction. When two cubes gently rotate on the tabletop, the interplay of light and shadow on the wall begins to dance—this is a poem co-created by engineers and designers, as well as an invitation for technology and life to join in a shared dance.

Returning to the core of design and exploring the emotional connection between technology and humanity, PlayCube reinterprets the bonds of space, time, and emotion, urging everyone to break free from conventional frameworks and continuously explore the limitless possibilities of future living through the dynamic interplay of light, shadow, and sound.

TCL PlayCube won the 2025 IF Design Award.

 

TCL PlayCube won the 2025 Red Dot Design Award.

 

TCL PlayCube was Finalist at the 2025 IDEA Design Award.

 

TCL PlayCube won the 2025 G-Mark Design Award.

 

TCL PlayCube won the 2025 IF Design Award.

 

TCL PlayCube won the 2025 Red Dot Design Award.

 

TCL PlayCube was Finalist at the 2025 IDEA Design Award.

 

TCL PlayCube won the 2025 G-Mark Design Award.

 

 

Learn more

 

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