The gravitational design theme is the core concept of TCL's user experience. This concept reflects the mutual attraction between people and TCL products, focusing on the connections that form the essence of user experience. Our goal is to create unique graphical symbols that embody this concept, creating a bridge that connects with users' emotions and deeply embeds the brand image in their minds. This emotional resonance enhances brand approachability and user recognition. Establishing a distinct visual identity for TCL's user experience allows our products to stand out in the competition and highlights our innovative design philosophy.







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